Auctions in Milliseconds
Buyerlink is the leading online auction marketplace for the generation and monetization of locally targeted and category-specific consumer demand.
Our patented technology allows our platform to conduct millions of auctions striving to connect consumers to perfectly matched service providers. Our fully integrated Buyerlink Marketplace massively simplifies the process of purchasing enhanced clicks and leads in an auction format. Buyers easily target the consumer intent, location of service, the desired volume and price - and almost instantaneously start receiving demand at scale.
Buyerlink is infused with core foundational values which promote diversity and inclusion, unity, service to humanity, and excellence in all things — to which the entire management team is committed. This makes Buyerlink a company that not only strives to implement best business practices but also seeks to foster an environment that promotes equality, love and empowerment.
Read more about our culture and values in our culture manual.
As a One Planet company, our fundamental values place love at the center of every facet of our business. We stand for social justice, women's rights, racial justice, and unity. Buyerlink provides the means to uphold our unwavering commitment to universal philanthropy.
Under One Planet, we contribute as much as 20 percent of annual profits to charitable causes. We believe every business should contribute to social good.
Born in Iran, Payam is a follower of the Baha’i Faith, a peaceful religion focused on bringing about love and unity amongst people of all races and backgrounds. Following the Islamic Revolution, Baha’is faced oppressive government policies and gross human rights violations. At the age of 16, Payam was forced to flee the oppressive government policies, ultimately receiving asylum from the United States. He and his brother arrived in San Francisco in 1988 with $75 between them.
In 1994 Payam graduated from UC Davis with a degree in environmental toxicology. Later that year, he founded Autoweb along with his brother. Ultimately becoming a catalyst in the way people bought and sold vehicles, Autoweb made its stock market debut on March 23, 1999 - resulting in a $1.2B market capitalization. In 2001, Payam launched Reply.com, a performance-based marketing platform which he purchased back from its investors and relaunched as Buyerlink in 2015.
In 2015, Payam also founded One Planet Group, a global hybrid tech firm that owns and operates a portfolio of businesses, incubates new business ideas, and funds early-stage startups. Some of the OPG-owned brands include Buyerlink, Contractors.com, California.com, Quite Remarkable, One Planet VC, One Planet Media, and BahaiTeachings.org. Infused with Payam’s deeply held spiritual beliefs, One Planet Group supports strong business ideas while also building an ethos that helps it be an influence for social good and gives back to communities. The company attempts to cultivate an environment that consciously thinks about how “innovation x intention” authentically translates to every aspect of the company - from culture, policies, and governing values, to the companies’ impact on surrounding communities and on humanity as a whole. They operate with the fundamental belief that a company can generate healthy profit margins while maintaining an ongoing sense of mission, meaning, and individual fulfillment.
In 2020, Payam was honored as a ‘Best CEO for Diversity’ by Comparably. He received the University of California, Davis Award of Distinction in 2018, and was granted the Tahirih Justice Center’s Hope Award in 2016.
Outside of the business world and spending time with his family, Payam loves mountain biking, hiking — he climbed Mount Kilimanjaro in 2013 — and as of January 2021, also loves flying.
Carlton is the Chief Financial Officer for Buyerlink, directing all financial activities.
Prior to joining One Planet Group, Carlton served as the CFO of Autoweb, a performance-based marketing company for the automotive industry, which was acquired by One Planet Group in 2022. Carlton is a certified public accountant, bringing nearly three decades of experience to One Planet Group. Prior to joining Autoweb, Carlton spent fifteen years at Cox Automotive, holding multiple Vice President roles that focused on strategic planning, supply chain, and real estate. During his tenure, he also served as controller of the AutoTrader.com division.
Carlton began his career with Deloitte on the audit team, working out of the Atlanta office. He holds a bachelor’s degree in Business Administration from the University of Georgia, where he graduated cum laude.
Jenna is the Head of Corporate Development at Buyerlink, where she leads merger & acquisition efforts as Buyerlink grows its tech platform both organically and through targeted acquisitions.
She also serves as Vice President of One Planet VC where she manages the development of a fund structure to invest in seed and Series A companies. Prior to joining Buyerlink, Jenna founded Phoenix Global Impact, a firm that specializes in impact investing, social entrepreneurship, and strategic philanthropy. She also worked with the World Bank Treasury on the development of green bonds. Jenna earned her MBA from the Stanford Graduate School of Business, is a P.D Soros Fellow for New Americans, a recipient of the Stanford Social Innovation Fellowship, an Echoing Green Fellow, a Summit Fellow, and was named in the Forbes 30 under 30 list for Social Entrepreneurship.
Outside of work, Jenna serves as the CEO of Impact Experience which facilitates deep relationships between investors, philanthropists, innovators, and leaders of underestimated communities. She also acts as an advisor to several community development organizations and youth investment projects.
Nima is the Chief Technology Officer. He manages the complete product experience for users at every stage of development and communicates the strategy across leadership teams on the vision and direction for the product.
Nima has been a full-stack engineer for more than two decades with a focus on object-oriented programming, web, and mobile application development. He first joined Buyerlink in August 2018, attracted to Buyerlink’s dedication to creativity in product and design, and for the company’s community service and philanthropy.
Prior to joining Buyerlink, Nima worked for commercial, public, and nonprofit organizations in Europe and the Middle East, managing almost all divisions of an IT organization and complex IT transformations. He holds a doctoral degree in business administration and information systems from the University of Mannheim, Germany.
Nima has lived around the world with stops in Argentina, Australia, Canada, Germany, Israel, Namibia, Switzerland, and the United Kingdom. He currently resides with his family in California, is a singer-songwriter, and stays involved in several community-building activities.
Sunny is the Senior Vice President of Marketing for Buyerlink. She leads the marketing team and develops strategies and tests for generating high-quality online traffic and improving website conversion rates.
Sunny loves working with her colleagues, who she refers to as a 'dream team'. She appreciates the fast-paced and ever-changing digital marketing industry, which allows her to continuously work with new tools and tactics. Her team is always working to reach their targeted audiences more effectively and test new strategies through diligent performance measurements.
Originally from Taipei, Sunny majored in international business at the National Taiwan University.
Outside of work, Sunny is an avid reader and hiker. Sunny is also passionate about early education and child development, and looks forward to volunteering at her local library.
Miriam is the Director of Public Relations and Communications for Buyerlink's parent company, One Planet Group. She oversees brand marketing, media relations, social media, and external communications for Buyerlink and its subsidiaries.
Miriam joined Buyerlink after spending more than a decade in the art world, leading teams in both San Francisco and Los Angeles. Most recently at the Fine Arts Museums of San Francisco, Miriam acted as the primary spokesperson for the Museums and oversaw the global promotion of major exhibitions and initiatives. She has a deep knowledge of media relations, digital strategies, and executive communications.
Miriam holds a BA in film production from Loyola Marymount University. Her teams have been nominated for multiple awards including PR News’ award for cause-related marketing, a Shorty, and a Webby. In 2019, The de Young Museum’s media campaign for Contemporary Muslim Fashions won the Grand Prize for PR Daily’s Campaign of the Year.
Miriam has lived in New York, Tucson, London, and Los Angeles. She currently resides in San Francisco with her husband and two daughters.
Tatevik is Vice President of Legal and Compliance at Buyerlink's parent company, One Planet Group. She leads the legal team in building a strategic and comprehensive privacy program and supporting all legal and regulatory matters.
She collaborates with the information security team to ensure alignment between security and privacy compliance programs including policies, practices, investigations, and acts as a liaison to the information systems department. She also oversees and develops ongoing privacy training for the Buyerlink team. Tatevik first joined the team in 2020 and quickly took the leadership role for privacy compliance. She currently maintains knowledge of applicable federal and state privacy laws and standards.
Prior to joining the company, Tatevik has held positions in both the private and public sector leading negotiations on multimillion-dollar public-private partnership projects, bilateral agreements, and government reform projects on justice and human rights. Tatevik holds a Ph.D. in Law from Yerevan State University and a Master’s degree from Georgetown University Law Center.
Matt is the Chief Executive Officer of FiveStrata, a company acquired by Buyerlink in 2021. He has over fifteen years of executive experience in the lead generation space. His team focuses on cost-per-lead marketing solutions for businesses in the solar and home service industries.
Prior to joining FiveStrata, Matt was a key member of multiple entrepreneurial teams that had exceptional growth and success. He appreciates a challenge and thrives off of finding solutions to complicated problems. Matt obtained a bachelor’s degree in Information Systems from Utah Valley University and an MBA from Brigham Young University.
Based out of American Fork, Utah, he and his wife, Alicia, have seven children and three dogs. Matt enjoys being active and regularly competes in racquetball and pickleball. He also loves canyoneering, rock climbing, and mountain biking.
Sarah is the CEO of RingPartner, a call marketplace based in Victoria, British Columbia, which was acquired by Buyerlink in 2021.
Sarah has spent the last 15 years helping global companies connect with consumers. Sarah has worked in a variety of sectors including digital marketing companies, a Fortune 500 retailer, and also a brief stint in television. Under her leadership, the RIngPartner team was RingPartner was recognized as one of Canada’s Fastest-Growing Companies on Canadian Business’ Growth List and also the winner of the Digiday Worklife Awards for the Most Passionate Employees.
Sarah is the recipient of VIATEC's Emerging Leader Award and was included in Business in Vancouver’s Top 40 Under 40 list. She has been featured in Forbes, on NBC, and CBC News.
In her free time, Sarah enjoys renovating homes, spending time with her family & mentoring other women on their own career paths.
Brian is Senior Vice President of Sales and Client Services at Buyerlink, where he oversees the expansion of its core marketing services and technology both internationally and across new industry verticals.
He is an accomplished marketing and eCommerce executive with over 25 years of leadership experience helping multiple venture-backed, early and growth-stage companies. He is also an avid investor, advisor, and mentor for a number of technology start-ups in the Austin area. Brian joined Buyerlink in 2019 due to the company’s commitment to diversity, reputable history, and positioning in the marketing technology space.
Prior to Buyerlink, Brian served as Vice President of Media and Strategic Partnerships at U.S. Auto Parts Network, Inc., a leading internet retailer of automotive aftermarket products where he helped the company grow sales in excess of $300M. Brian has also held a number of executive roles at Trilogy, Autobytel, and Autoweb.com. He holds a bachelor’s degree in business economics from the University of California, Santa Barbara, and an MBA from the Cox School of Business at Southern Methodist University, University Park, Texas.
Tom is the Senior Vice President of Auto, Real Estate, and Marketplace Operations for Buyerlink. He runs Buyerlink’s automotive and real estate divisions with a core focus on enterprise client growth and operations.
Tom has a strong background in sales, marketing, customer relations, and operations management. He joined Buyerlink in 2004 and has held different roles in the company with diverse responsibilities – centered mostly around sales. At Buyerlink, he appreciates the honest communication style of the leadership team and enjoys the freedom to be an entrepreneur within his divisions and test ideas as they come up.
Prior to joining Buyerlink, he managed retail locations for two nationwide, private companies. Tom holds a bachelor’s degree in Combined Sciences from Santa Clara University. While he changed his career interests from pre-med to business, Tom still applies his science background to online marketing with testing, analysis, and consumer psychology on websites.
Rudd is the Vice President of Home Services and Affiliates for Buyerlink. He runs Buyerlink’s home improvement division. With an 18-year tenure at One Planet Group, his roots run deep in online marketing and lead generation, fostering long-time relationships and a deep level of mutual respect with colleagues, vendors, and customers.
Rudd attributes his long career at Buyerlink to the company’s commitment to inclusion, equality and work in the spirit of service. Rudd says the culture gives him a higher purpose that extends far beyond the walls of Buyerlink and cares deeply about ensuring these core values are cascaded throughout every single interaction and facet of his work. Knowing his service to the company acts as a vessel to giving back to our local and global community, is why he considers Buyerlink his forever home.
Prior to joining Buyerlink, Rudd cut his teeth in sales and service in retail management and as a licensed mortgage broker. He joined Buyerlink as an entry-level employee within Buyerlink’s (née Reply.com) automotive division, but eagerly took on new roles.
Perhaps his biggest claim to fame, Rudd is the only employee in the history of One Planet to get not one, but two, tattoos of the company’s logos.
Gilbert is the Vice President of Information Technology at Buyerlink, where he manages teams of software engineers and web developers for the company’s patented marketplace.
He enjoys being a problem solver and working between the technical and business sides of the company. In this role he collaborates with other executives on new business ideas and improvements to current products. Gilbert joined Buyerlink in 2002, when known as Reply.com. He is the architect behind Buyerlink’s home services and real estate platforms. Gilbert earned his bachelor’s degree from the University of California, Davis, majoring in Computer Science with a minor in Economics.
In his spare time, Gilbert plays basketball and badminton, and enjoys discovering new music – especially progressive rock.
Katherine is the Human Resources Director for Buyerlink, responsible for the initiatives, operations, and care of Buyerlink employees. She is integral in maintaining Buyerlink's strong corporate culture – the cornerstones of which are diversity, inclusion, and service to humanity.
Katherine has a strong background in recruiting, people development, and employee relations, having worked in the sector for over 20 years. Prior to Buyerlink, Katherine held HR positions at a boutique software company in San Ramon and at Accenture, a Fortune Global 500 company. Katherine holds an MBA from the Wharton School.
Outside of the office, Katherine is an active board member of her daughter's competitive synchronized swim team. She and her family live in the Bay Area.
Keaton is the Senior Vice President of Strategic Marketing at Buyerlink. His role includes the expansion of traffic channels for digital marketing initiatives and leadership of the Skyrocket Media team.
Keaton has worked in the performance marketing space for eight years, having previously served as the President and COO of SkyRocket Media, which was acquired by Buyerlink in 2022. He has a strong background in marketing strategy, lead generation, operations management, and customer relations. He holds a BS in Business Administration from the University of Utah.
When not at work, Keaton enjoys traveling, playing golf, and follows the Utah Jazz and Utah Utes religiously. He currently lives in Farmington, Utah with his wife and three daughters.