Payam Zamani

Payam Zamani is the founder, chairman and CEO of One Planet Group, the co-founder and Editor-in-Chief of BahaiTeachings.org, and is a philanthropist with his wife, Gouya. 

Payam was born in Tehran, Iran, and is a follower of the Baha’i Faith, a peaceful religion focused on bringing about love and unity amongst people of all races and backgrounds.

Following the Islamic Revolution in 1979, Baha’is faced oppressive government policies and human rights violations. As a child, Payam was shunned by his teachers and targeted by classmates, who mercilessly beat him and another Baha’i classmate on a mile-long walk home from school. His school later expelled him, ultimately denying him an education.

In 1987 at the age of 15, Payam fled Iran during a period when many Baha’is were arrested and hundreds executed. His parents used their life savings to pay smugglers to get him into Pakistan. Payam had to cross the desert and mountain range on foot in a journey that placed him near starvation and dehydration. The ordeal eventually led him to the U.N. outpost in the deserts of Baluchistan. He reunited with his older brother and ultimately made their way to the U.S embassy in Islamabad where they applied for asylum.

In June 1988, Payam and his brother were granted asylum to the United States and arrived in San Francisco with just $75 between the two of them.

After graduating from UC Davis with a degree in environmental toxicology in 1994, Payam and his older brother founded Autoweb, the first online car buying service that ultimately changed the way people bought and sold vehicles. Autoweb made its stock market debut on March 23, 1999. It was initially priced at $14 per share, but by the end of the trading day, it rose to $40 per share. The next day Autoweb’s valuation reached $1.2 billion.

In 2001, Payam launched Reply.com, a lead exchange and marketplace in automotive, real estate, and home improvement.

In 2015, Payam founded One Planet Group, a global hybrid tech firm combining operating technology and media companies, an early-stage investor, and a startup business incubator. One Planet’s owned brands include Buyerlink, Contractors.com, California.com, and Quite Remarkable.

He’s built One Planet on a model not focused solely on financial success, but with an ethos of sacrificial giving and universal philanthropy, believing that businesses should consider the betterment of the world and be a source of good.

One Planet was named a 2020 Best Place to Work in the Bay Area by the San Francisco Business Times and Silicon Valley Business Journal, 2020 Great Place to Work, and received the 2020 Better Business Bureau’s Torch Award for Ethics.

In 2020, Payam was named a Best CEO for Diversity by Comparably. He was granted the Tahirih Justice Center’s Hope Award and is a recipient of the University of California, Davis Award of Distinction.

Armita Rostamian

Armita is One Planet Group and Buyerlink's Chief Financial Officer and oversees accounting and finance, HR, and legal departments for all One Planet Group companies.

A lover of mathematics and analytics, Armita enjoys cross-functionally to manage One Planet and its brands taxes, audits, and banking partnerships. She focuses on building strong finances, revenue growth, efficiency, and participates in the individual companies’ budgeting and planning sessions.

She joined One Planet in 2007 as an accountant while pursuing her university degree in the U.S. She holds a bachelor’s degree in accounting and finance from California State University, Hayward and a bachelor’s degree in industrial engineering from K.N Toosi University of Technology.

Armita pursued her career with One Planet, because she values how the company focuses on diversity, equality, and spreading compassion and kindness outside of the organization. Outside of One Planet, Armita volunteers her expertise with taxes and financial planning to nonprofits helping low-income families.

Nima Mazloumi

Nima is the Chief Technology Officer. He manages the complete product experience for users at every stage of development and communicates the strategy across leadership teams on the vision and direction for the product.

Nima has been a full-stack engineer for more than two decades with a focus on object-oriented programming, web, and mobile application development. He first joined One Planet in August 2018, attracted to One Planet’s dedication to creativity in product and design, and for the company’s community service and philanthropy. He holds a doctoral degree in business administration and information systems from the University of Mannheim.

Prior to joining One Planet, Nima worked for commercial, public, and nonprofit organizations in Europe and the Middle East, managing almost all divisions of an IT organization and complex IT transformations.

Nima’s lived around the world with stops in Argentina, Australia, Canada, Germany, Israel, Namibia, Switzerland, and the United Kingdom. He currently resides with his family in California, is a singer-songwriter, and stays involved in several community-building activities.

Amy Wong

Amy is General Manager for Merchant Circle. She is responsible for the overall health of the business and manages business development, strategic partnerships, and product development. Amy has an extensive background in finance, project management, and sales operations. Prior to joining One Planet, Amy was an underwriter and operations manager in the mortgage industry.

Amy joined One Planet in September 2015, first as a project manager and then director of business development for Merchant Circle. In addition to managing Merchant Circle, Amy is Senior Director of Retail Operations for Buyerlink’s home improvement and real estate divisions.

She holds a bachelor’s degree in business administration from the University of California, Riverside. Her career has taken her to the east coast and Southern California, but she is now back home in the Bay Area and refers to her One Planet teammates as family.

Amy loves the excitement of running operations in digital marketing, but also the balance that allows her to enjoy her passions for interior design, cooking, and outdoor exercise.

Payam Zamani

Founder, Chairman & CEO

Brian Hafer

Brian is Vice President of Global Marketing Services and Strategic Growth at Buyerlink, where he oversees the expansion of its core marketing services and technology both internationally and across new industry verticals.

He is an innovative and accomplished marketing and eCommerce executive with over 25 years of leadership experience helping multiple venture-backed early-stage and growth-stage companies through disruptive growth in traditional industry verticals and scaling operations across marketing, product, and sales. He is also an avid investor, advisor, and mentor for a number of technology start-ups in the Austin area.

Prior to Buyerlink, Brian served as Vice President of Media and Strategic Partnerships at U.S. Auto Parts Network, Inc., a leading internet retailer of automotive aftermarket products where he helped the company grow sales in excess of $300M. Brian has also held a number of executive roles at Trilogy, Autobytel, and Autoweb.com, which he helped lead to a successful IPO in 1999.

He holds a bachelor’s degree in business economics from the University of California, Santa Barbara, and an MBA from The Cox School of Business at Southern Methodist University. Brian joined One Planet in June 2019 for the company’s commitment to diversity and its reputable history and positioning in the marketing technology space. He works out of his office in Austin, TX.

Gilbert Manorek

Gilbert is the Vice President of Information Technology for Buyerlink where he manages teams of engineers and developers for the company’s patented marketplace.

Gilbert joined One Planet in 2002 when it was known as Reply.com. He was the architect for Buyerlink’s Home Improvement and Real Estate platforms. He was named One Planet’s Person of the Year (2006) and Winning Attitude (2004).

Prior to One Planet, Gilbert began his career as a web developer and software engineer. He earned his bachelor’s degree from the University of California, Davis, majoring in Computer Science with a minor in Economics.

Gilbert enjoys being a problem solver and working between the technical and business sides of One Planet. He collaborates with other executives on new business ideas and improvements to current products.

Outside of work, Gilbert plays basketball and badminton, and enjoys discovering new music, especially progressive rock.

Jasmine Khan

Jasmine is the Chief-of-Staff at One Planet Group, where she oversees the operations and business development of the company’s six brands, and provides strategic counsel, and serves as proxy to the CEO.

She has over a decade of experience as a marketing and branding, storytelling, and business management spanning omnichannel retail, beauty, consulting, startups, and entrepreneurial ventures. Her work has enabled her to drive revenue growth, lead cross-functional teams and processes, develop strategic alliances, and enable others to embrace and initiate change within global brands.

She has an M.B.A. from the University of Rochester’s Simon Graduate School of Business and a B.A. from Syracuse University. She is passionate about diversity and has shown her commitment through her membership and mentorship in programs such as The Consortium for Graduate Study in Management and the Forte Foundation.

Jasmine joined One Planet in October 2020, eager to provide C-suite business intelligence and serve as liaison for a global company that demonstrates building a foundation for new best practices in business that contributes to the betterment of the world.

Jenna Nicholas

Jenna is the Vice President of One Planet VC where she manages the development of a fund structure to invest in seed and Series A companies in areas such as marketplaces, media, education technology, and the future of mobility.

She is a veteran impact investor and entrepreneur and currently serves as CEO of Impact Experience which facilitates deep relationships between investors, philanthropists, innovators, and leaders of underestimated communities.

Prior to joining One Planet VC, Jenna founded Phoenix Global Impact, a firm that specializes in impact investing, social entrepreneurship, and strategic philanthropy. She also worked with the World Bank Treasury on green bonds. Jenna earned her MBA from the Stanford Graduate School of Business, is a P.D Soros Fellow for New Americans, a recipient of the Stanford Social Innovation Fellowship, an Echoing Green Fellow, a Summit Fellow, and was named in Forbes 30 under 30 for Social Entrepreneurship.

Jenna joined One Planet in May 2020. Drawn to One Planet’s diverse portfolio of owned-brands and investments, Jenna is happy to be able to work with expert investors and connect with determined entrepreneurs and new companies looking to make a positive impact with their ideas and offerings. She continues to serve as an advisor to several community development organizations and youth investment projects.

Melzetta Moody

Melzetta is the Director of Human Resources at Buyerlink, where she leads people strategy andoperations, and is responsible for building the internal infrastructure to support organizational development and growth.

Prior to joining Buyerlink, Melzetta held leadership positions in human resources and risk operations for start-up and Fortune 50 companies in the media, technology, communications, financial services and pharmaceutical industries. She cares deeply about the employee experience and brings operational excellence, functional expertise, and fiscal responsibility to her role.

Melzetta has an M.B.A from the Simon Business School, University of Rochester and a B.A. from Kenyon College. She holds a Senior Certified Professional certification from the Society of Human Resources Management.

Melzetta joined Buyerlink in March 2021. She is attracted to the company’s commitment to its mission, meaning, and individual fulfillment for all employees, all while maintaining healthy, and lucrative business practices. She believes that Buyerlink’s people are its biggest competitive advantage and is honored to help lead Buyerlink in its next phase of growth.

Rudd Lippincott

Rudd is the Vice President of Business Development for Buyerlink. He runs Buyerlink’s home improvement division. With a 15-plus year tenure at One Planet, his roots run deep in online marketing and lead generation, fostering long-time relationships and a deep level of mutual respect with colleagues, vendors, and customers.

Rudd wears many hats at One Planet and is known to act as the resident handyman for the office in his spare time. He also manages the company’s facilities and multiple construction projects within One Planet Group’s various offices.

Prior to joining One Planet, Rudd cut his teeth in sales and service in retail management and as a licensed mortgage broker. He joined One Planet as an entry-level employee within Buyerlink’s (née Reply.com) automotive division, but eagerly took on new roles, becoming instrumental in the growth of Buyerlink.

Rudd attributes his long career at One Planet to the company’s commitment to inclusion, equality and work in the spirit of service. Rudd says the culture gives him a higher purpose that extends far beyond the walls of One Planet and cares deeply about ensuring these core values are cascaded throughout every single interaction and facet of his work. Knowing his service to the company acts as a vessel to giving back to our local and global community, is why he considers One Planet his forever home.

Fun fact: Rudd is the only employee in the history of One Planet to get not one, but two tattoos of the company’s logos.

Sunny Chang

Sunny is the Vice President of Marketing for One Planet. She leads the marketing team and develops strategies and tests for generating high-quality online traffic and improving website conversion rates.

Originally from Taipei, Taiwan, Sunny majored in international business at the National Taiwan University. She’s an avid reader and hiker. Sunny is also passionate about early education and child development, and looks forward to volunteering at her local library.

Sunny loves working with her colleagues, who she refers to as a dream team. She loves the fast-paced, exciting digital industry, which allows her to continuously work with new tools and test new features to reach the targeted audience more precisely and measure campaign performance.

Fun fact: Rudd is the only employee in the history of One Planet to get not one, but two tattoos of the company’s logos.

Tatevik Davtyan

Tatevik is Vice President of Legal and Compliance. She leads the legal team in building a strategic and comprehensive privacy program and supporting all legal and regulatory matters for One Planet and its subsidiaries.

She first joined One Planet Group in July 2020 as a commercial lawyer. In November 2020, Tatevik took the leadership role for privacy compliance and maintains current knowledge of applicable federal and state privacy laws and standards.

She collaborates with the information security team to ensure alignment between security and privacy compliance programs including policies, practices, investigations, and acts as a liaison to the information systems department. She also oversees and develops ongoing privacy training for the One Planet team.

Tatevik holds a Ph.D. in Law from Yerevan State University and a Master’s degree from Georgetown University Law Center.

Prior to joining the company, Tatevik has held positions in both the private and public sector leading negotiations on multimillion-dollar public-private partnership projects, bilateral agreements, and government reform projects on justice and human rights.

Tom Kelley

Tom is Vice President of Business Development for Buyerlink. He runs Buyerlink’s automotive and real estate divisions with a core focus on enterprise client growth and operations.

Tom has a strong background in sales, marketing, customer relations, and operations management. Prior to joining One Planet, he managed retail locations for two nationwide, private companies.

He joined One Planet in 2004. He has held different roles in the company with diverse responsibilities, centered mostly around sales.

He holds a bachelor’s degree in Combined Sciences from Santa Clara University. While he changed his career interests from pre-med to business, Tom still applies his science background to online marketing with testing, analysis, and consumer psychology on websites.

Throughout his career, Tom had been drawn to smaller, privately held companies, understanding that you get larger exposure to all aspects of the business and gain more intimate knowledge of operations, technology, and the overall industry. At One Planet, he appreciates the honest communication style of the leadership team and enjoys the freedom to be an entrepreneur within his divisions and test ideas as they come up.

Miriam Cohen

Miriam joins One Planet Group after spending more than a decade in the art world. As the Director of Public Relations and Communications at One Planet Group, Miriam oversees all communications efforts for OPG and its subsidiaries.

Prior to joining One Planet Group, Miriam oversaw communications for the seventh most visited art museum in the United States, the Fine Arts Museums of San Francisco. While at the Museums, she oversaw the openings of many exhibitions, most notably Oscar de la Renta: The Retrospective, curated by former American editor-at-large at Vogue, André Leon Talley, and Contemporary Muslim Fashions, hailed as a “turning point in American history” by the Hollywood Reporter, and winner of PR Daily’s 2019 Grand Prize for non-profit campaign of the year. She has extensive knowledge of public relations and digital engagement strategies.

Prior to joining the Fine Arts Museums of San Francisco, Miriam worked at the San Francisco Museum of Modern Art and the Hammer Museum in Los Angeles. She has a BA in film production and art history from Loyola Marymount University.

Miriam currently lives in San Francisco with her husband and daughter.

David Ramirez

David is the VP of Business Development in Real Estate, Buyerlink. He extends his expertise in corporate and employment law and business development to leading innovation and marketing strategy for real estate. He is a licensed attorney by the California State Bar and previously held roles in corporate development and engineering.

David joined One Planet in November 2011, first as Buyerlink’s real estate division director. He later served as Business and Operations Development Manager for Buyerlink’s home improvement and insurance divisions. Prior to assuming the role of VP, he served as the CEO of Contractors.com and prior to that as Vice President of Strategic Planning and Legal for One Planet Ops, where he was responsible for the strategic initiatives of the company and managed all compliance, litigation, and corporate matters.

Outside of One Planet, David volunteers as a coach and mentor for several local sports organizations. He also volunteers his legal and business expertise by participating in speaking engagements and panel discussions on civic engagement, legal topics, and business development. He is a current Board Member for the Walnut Creek Chamber of Commerce.

Sarah Gulbrandsen

Sarah Gulbrandsen is the CEO of RingPartner, a call marketplace based in Victoria, British Columbia. She has spent the last 15 years helping global companies connect with consumers.

Sarah has worked in a variety of sectors including digital marketing companies, a Fortune 500 retailer, and also a brief stint in television. She is the recipient of VIATEC's Emerging Leader Award and was included in Business in Vancouver’s Top 40 Under 40 list. She has been featured in Forbes, on NBC, and CBC News. In her free time, Sarah enjoys renovating homes, spending time with her family & mentoring other women on their own career paths.

Andrew Jensen

Andrew Jensen is the Senior Vice President of Strategic Growth at Buyerlink, a leading online marketplace for performance-based marketing.

With over fifteen years in the C-Suite, Andrew has extensive experience leading teams and companies to excellence. In 2013, Andrew founded FiveStrata, an ad tech company focused on cost-per-lead marketing solutions for the solar industry. Prior to launching FiveStrata, he spent eight years as the VP of Marketing at One on One Marketing. Although Andrew loves the business world, his greatest accomplishment is his family. He lives in Idaho with his wife and five children where he loves to spend time with them outdoors, golfing, or relaxing at home.

Matt Gardner

Matt Gardner is the Chief Executive Officer of FiveStrata. He has over fifteen years of executive experience in the lead generation space. Prior to joining FiveStrata Matt was a key member of multiple entrepreneurial teams that had exceptional growth and success. Known as a Swiss Army knife who can do it all, Matt excels in the trenches and building secret sauce solutions to complicated problems.

In between raising a family and building a career, Matt obtained a bachelor’s degree in Information Systems from Utah Valley University and an MBA from Brigham Young University. He is a member of The Church of Jesus Christ of Latter-day Saints and served as a full-time missionary in the Amazon region of Brazil for two years when he was 19 years old. His greatest purpose in life is the happiness of his family. Based out of American Fork, UT, he and his wife, Alicia, have seven children and three dogs. Although they seem an average family, they have more fun than most. Matt enjoys being active and regularly competes in racquetball and pickleball.  He also loves canyoneering, rock climbing, and mountain biking.  

Consumer Demand

Locally Targeted + Category Specific

Perfectly Matched Service

Auctions in Milliseconds

What is Buyerlink?

Buyerlink is the leading online auction marketplace for the generation and monetization of locally targeted and category-specific consumer demand. Our patented technology allows our platform to conduct millions of auctions striving to connect consumers to perfectly matched service providers. We currently serve the automotive, real estate, insurance, home services, solar, and home warranty industries, and have the capability to quickly launch new verticals.

Our fully integrated Buyerlink Marketplace massively simplifies the process of purchasing enhanced clicks and leads in an auction format. Buyers easily target the consumer intent, location of service, the desired volume and price - and almost instantaneously start receiving demand at scale.

Buyerlink platform acts as a catalyst in moving locally targeted ad dollars from other established platforms and concurrently growing the size of the addressable market.

Read about our culture

How it works

Patented auction Marketplace is the heart of Buyerlink. Enhanced Clicks or Leads enter the Marketplace - The Marketplace then runs an auction to determine the best match by considering the bids and the intent of the consumer and the services offered by clients.

EnhancedClicks™ generated

Perfecting targeted demand & eliminating the need for complex and expensive online marketing infrastructures and large teams of experts.

Real-Time Auction

Based on the outcome of the auction the consumer is delivered in the form of an Enhanced Clicks™ or a lead to the right client - always perfectly matched.

Product delivery

Lead generated on Buyerlink hosted form and Enhanced Clicks™ Delivered to Locally Targeted Advertisers.

Locally targeted advertisers

How it works

Patented auction Marketplace is the heart of Buyerlink. Enhanced Clicks or Leads enter the Marketplace - The Marketplace then runs an auction to determine the best match by considering the bids and the intent of the consumer and the services offered by clients.

EnhancedClicks™ generated

Perfecting targeted demand & eliminating the need for complex and expensive online marketing infrastructures and large teams of experts.

Real-Time Auction

Based on the outcome of the auction the consumer is delivered in the form of an Enhanced Clicks™ or a lead to the right client - always perfectly matched.

Product delivery

Lead generated on Buyerlink hosted form and Enhanced Clicks™ Delivered to Locally Targeted Advertisers.

Locally targeted advertisers

How it works

Patented auction Marketplace is the heart of Buyerlink. Enhanced Clicks or Leads enter the Marketplace - The Marketplace then runs an auction to determine the best match by considering the bids and the intent of the consumer and the services offered by clients.

EnhancedClicks™ generated

Perfecting targeted demand & eliminating the need for complex and expensive online marketing infrastructures and large teams of experts.

Real-Time Auction

Based on the outcome of the auction the consumer is delivered in the form of an Enhanced Clicks™ or a lead to the right client - always perfectly matched.

Product delivery

Based on the outcome of the auction the consumer is delivered in the form of an Enhanced Clicks™ or a lead to the right client - always perfectly matched.

Locally targeted advertisers
We are a mission-driven business operating to support the betterment of the world - innovation and impact are at the center of what we do. 

- Payam Zamani, Founder & CEO

Recognizing Innovation x Intention

Our Team

Payam Zamani

Founder, Chairman & CEO

Armita Rostamian

CFO

Jenna Nicholas

COO & Head of Corporate Development

Nima Mazloumi

CTO

Sunny Chang

VP, Marketing

Miriam Cohen

Director of Public Relations & Communications

Tatevik Davtyan

VP, Legal & Compliance

Matt Gardner

CEO, FiveStrata

Sarah Gulbrandsen

CEO, RingPartner

Brian Hafer

SVP, Sales & Client Services

Andrew Jensen

SVP, Strategic Growth

Tom Kelley

VP, Business Development

Jasmine Khan

Chief of Staff

Rudd Lippincott

VP, Business Development

Gilbert Manorek

VP, Information Technology

David Ramirez

VP, Business Development

Amy Wong

Senior Director, Retail Operations