Little is changing in the landscape when it comes to best selling trucks in 2014.
In America, trucks rule. That’s true as far as ongoing sales figures for new cars being sold in the U.S. are concerned. For quite some time, three of the top four autos sold overall in the U.S. are trucks: the Ford F series pickups; the Chevy Silverado; and the Dodge Ram (squeezed into that triumvirate is the steady Toyota Camry, the best-selling car in the U.S.) As the 2014 sales year starts to head into its final stretch, the truck sector continues to offer an excellent underpinning to the entire industry.
Here’s a summary of how trucks are stacking up (by sales) so far this year:
Market sector overview
Pickup truck sales in the U.S. grew at a rate of thee percent in July 2014, with a year-to-date total of just over 190,000 new trucks sold overall. The four top sellers all saw improved sales compared with July 2013, with some showing very strong year-to-year comparisons. For example, the Ram line of trucks saw July 2014 sales of about 35,600 units for a 13.8 percent increase over July 2013 sales figures. This truck line is on pace for a year-over-year growth in sales of almost 19 percent.
Full-size truck sales for the month grew 5.2 percent year-over-year. Small and midsize truck sales slid 4.6 percent to 20,386 units (down 4 percent year-to-date.) Although the Toyota Tacoma is the fifth-best-selling truck overall, sales were down 7 percent through the first seven months of 2014. The biggest disappointment for the month appeared to be in the Honda Ridgeline sales figures. At the end of July 2014, only 1,340 Ridgelines sold during the month for a decline (compared to July 2013) of 18.5 percent. (For the year so far, Ridgeline sales in the U.S. have dropped 13.3 percent.)
Riding with the king
Whether you’re a Ford fan, a Chevy believer or a dyed-in-the-wool Dodge lover, you really can’t argue with the numbers. When it comes to truck sales (and by extension, total new auto sales) Ford rules. Of the 169,830 full-size trucks sold in the U.S. in July 2014, just over 37 percent were Fords. While it could be argued that, perhaps, Ford benefits from having all of its F series trucks (the F-150, the F-250 and the F-350) lumped together in sales calculations and figures, a similar argument could be made with other brands. For example, the Ram line has popular subsets, but they all get counted on a single line for monthly and YTD sales.
Some of Ford’s competitors have hurt themselves in recent years by discontinuing models and not rolling out reasonable replacements. For example, Chevy (and its parent GM) have hurt themselves competitively in this sector by discontinuing models such as the Avalanche pickup, the GM Canyon and the Cadillac Escalade EXT. Sales may have also been hurt when the Chevy Colorado stopped rolling out in 2012 (though fans of this smaller pickup may be pleased to hear it’s coming back for the 2015 model year.)
Leaders in 2014 (so far)
While there’s a pretty steep drop-off after Ford, the U.S. market for truck sales still offers a good variety. Through the end of July 2014, here are the leaders in new truck sales, and the rough percentage of market share they captured:
- Ford F series – 33-percent
- Chevy Silverado – 22 percent
- Ram pickups – 19 percent
- GMC Sierra – 9 percent
- Toyota Tacoma – 7 percent
- Toyota Tundra – 5 percent
- Nissan Frontier – 3 percent
- Honda Ridgeline – 0.07 percent
- Nissan Titan – 0.06 percent
The balance of new truck sales volume was made up of very small sales figures for trucks (some of which have been discontinued) including the Avalanche and the Suzuki Equator.
Great time for deals
If you happen to be a truck lover (or even if you need one for work or for support of your home improvement projects) we’re heading into perhaps the best time of the year to find great bargains. The 201 model year arrivals are (in some cases) already competing with floor and showroom space. The airwaves are full of car ads declaring and promoting closeout offers by every leading manufacturer.
Is there a great truck in your future? There certainly could be and Reply! can assist you by connecting you to local dealers ready to take you on a test drive of any of these leading truck brands.